Monday, July 18, 2016

Making Scents of Perfume Marketing

Fragrances have the power to evoke emotions and trigger memories when we least expect it. But can fragrance packaging be just as effective as its scent? The LIM College Archives is tackling this question as it processes the Stanley Kohlenberg Collection. Mr. Kohlenberg, adjunct faculty member at LIM College, has documented an insider’s look of the cosmetics and fragrance industry from 1959 through today. He is someone who not only understands the science behind creating scents but also the art of packaging and branding them. With a science degree from Columbia University, Mr. Kohlenberg quickly transitioned in his career from pharmacy to his true calling of marketing and distribution. He became an integral part of beauty companies like Revlon, Calvin Klein Cosmetics, Coty, Sanofi Beaute, and CFT Marketing. As founder of CFT Marketing, he was responsible for the distribution of The Marilyn Monroe Collection (and the Marilyn Monroe name for beauty products) in the early ‘80s. The packaging and ad below feature playful images of Marilyn that create a positive association with the product—without even knowing what the scent smells like.

The bottle, packaging, and advertising (above) feature the dazzling Marilyn Monroe with the catchy tag line “Wistful. Glamorous. Sultry. Quixotic. There’s a little Marilyn Monroe in Every Woman.” Stanley Kohlenberg Collection / LIM College Archives. © 1983 The Estate of Marilyn Monroe

Celebrities and their endorsements—whether intentional or not—can help to persuade customers to develop opinions about products, especially when it comes to beauty. For instance, Marilyn Monroe helped boost sales and the popularity of Chanel No. 5 twice: The first was with one photograph (circa 1955) where she is seen dabbing on the fragrance in a string of pearls. The second was when an interviewer asked her what she wore to bed, and her famous reply was “Chanel No. 5.” Similarly, perfume bottles can have the same effect. Packaging is an art form, and perfume bottles, in particular, are often collected solely for their creative designs and elegant feel. On a quest for answering the question of packaging versus scent, I found myself exploring different perfumes, brands and, of course, books. The following is a list of recommended titles on this topic from the Adrian G. Marcuse Library. So come check out these books, and the next time you buy your favorite perfume or cologne, think twice about what is driving your purchase!

By Tillar J. Mazzeo
[Call number: 338.7 MAZ]

By Elisabeth Barillé
[Call number: 668 BAR]

By Jacqueline Johnson
[Call number: 741.67 JOH]

By Judith Miller
[Call number 748.82 MIL]

By Cathy Newman
[Call number: 668 NEW]

To view Stanley Kohlenberg’s Collection, including a special collection of scents from the Fragrance Foundation, please contact the LIM College Archives: elizabeth.marotta@limcollege.edu.

Sources


Posted on July 18, 2016 I Blog post by Elizabeth Marotta, M.L.I.S. (Archivist/Librarian) 





Wednesday, July 13, 2016

Reminder: Call for Papers - Critical Studies in Men's Fashion Special Issue Due August 1

Call for Papers: Critical Studies in Men's Fashion Special Issue 
Fashion Now & Then: Men's Fashion as Art
Critical Studies in Men’s Fashion is currently accepting abstracts for a special focus issue on Men’s Fashion as Art.
This special issue will examine how fashion information and art in men’s fashion have evolved through time and how it will continue to evolve in the future.
Contributions are welcome from all disciplines including: fashion studies, anthropology, art, art history, design, business, consumer studies, cultural studies, economics, gender studies, humanities, literature, marketing, psychology, queer studies, religion, sociology, and textiles.
Examples include, but are not limited to:
• Use of fashion information in design
• Use of fashion information in marketing
• Influential designers in menswear
• Influential pop culture icons that influenced men’s fashion
• Transgender influence on men’s fashion
• Forecasting menswear
• Museum exhibitions based on menswear
• Menswear designer archives
• Menswear street style
• Textiles used in menswear
Tentative timeline:
• Abstracts of intended paper due to guest editors 1 August 2016
• Letters of acceptance sent out 15 August 2016
• Articles due 3 January 2017
• Articles reviewed and returned to authors for revisions 30 January 2017
• Revised articles due 6 March 2017
• Issue published Fall 2017
All manuscripts will undergo peer review. Articles will be selected on their content, scholarship, and technical quality. The content must be in line with the vision of the journal in advancing scholarship on men and appearance.
All submissions must follow Intellect’s house style for review. Attached and at: http://www.intellectbooks.co.uk/MediaManager/File/Intellect%20style%20guide.pdf. Manuscripts should be approximately 5,000-7,000 words and use British spelling. It is the author’s responsibility to clear image rights, text, and citation usage if they are included in the manuscript.
Please send submissions and queries to the guest editors Nicole LaMoreaux (nicole.lamoreaux@limcollege.edu), Lou Acierno (lou.acierno@limcollege.edu), and Elizabeth Marotta (elizabeth.marotta@limcollege.edu).

Journal Publisher: Intellect: Publishers of Original Thinking

Wednesday, July 6, 2016

Mad about Mod!

MOD
Period: Late 1950s to mid-1960s.
“Term applied to a group of youngsters in the UK whose appearance and tastes in clothing and music differentiated them from rockers, the latter closer in style to Teddy boys. These early sub-cultural movements were a sign of the growing independence and buying power of teenagers. Mods admired both beatnik and American college fashions.” (Cumming, 2010).
 “The bestselling, definitive account of the 1960s Mod movement. With over 150 dazzling photographs the book reveals the reality of the movement in dances, clothes, style and scooters. The book contains ephemera gathered from the earliest days of Mod, from the seaside to Carnaby Street, as well as a glorious celebration of a lifestyle, gratifyingly accurate and visually meticulous.”

“Drawing on archival research, oral history interviews, and participant observation, this examination of the adoption and adaptation of Mod style across geographic space also maps its various interpretations over time, from the early 1960s to the present. The book traces the Mod youth culture from its genesis in the dimly lit clubs of London's Soho, where it began as a way for young people to reconfigure modernity after the chaos of World War II, to its contemporary, country-specific expressions.”

"The original Mod generation tell it exactly how it was, in their very own words. Firsthand accounts from the times from the people who were actually on the scene."


"With the use of personal testimonies of both the famous and the unknown, this book seeks to establish the link between the two key elements of Modernism today--American rhythm and blues and British working-class fashion."



Search for more information about mods in The Berg Fashion Library.  Use The Harper's Bazaar Archive and The Vogue Archive and limit your search years to mid fifties to the mid sixties!

  

Cumming, V., Cunnington, C., & Cunnington, P. (2010). Mod. In The Dictionary of Fashion History (p. 133). Oxford: Berg Publishers. 

Posted on July 6, 2016 I Blog post by Lauren Gavin, M.L.S. (Technical Services/Reference Librarian)

Monday, June 20, 2016

Nutrition & Wellness: Summer Reading Suggestion


The western diet has become such a complex system that many scientists and nutritionists have spent years trying to understand. More than 1/3rd of the population is obese or overweight, and many Americans fall victim to diabetes, coronary heart disease, and various cancers. We are told to eat in moderation, restrict ourselves from eating the things we really enjoy, and when that doesn’t work out we are directed to pharmaceuticals. When pharmaceuticals don’t do our diet justice, we turn to extremes such as surgery (i.e. gastric-bypass). We have diets with success stories such as the Atkins Diet, Nutrisystem, etc. that many people believe are going to solve all their issues and give them the body they so hope to get. Unfortunately, this is not how it works for long-term health. What if there was a way to eat as much as you want, when you want, and still lose weight? Well, there is and there always has been. After reading the book, The China Study, by nutritionist Dr. Colin T. Campbell, I was able to understand how diets and disease worked.

The China Study is a comprehensive study on the dietary habits between Americans and Chinese living in rural populations. By comparing two separate lifestyles, Dr. Campbell was able to determine how nutrition plays more of a role in disease prevention than we may think. Fortunately, the Adrian G. Marcuse Library has just received a copy! This book can be located under call number 613.2 COL. Grab it today and learn how you can lead a healthy lifestyle today. 

Posted on June 20, 2016 I Blog post by Thomas Goonan (student worker of the LIM College Library)

Wednesday, June 8, 2016

Fashion: Now & Then: Fashion as Art Registration Information

Fashion: Now & Then: Fashion as Art 
October 20 - 22, 2016
LIM College, New York City, NY

Registration is open!  Register for the conference on Eventville.

Conference Rates
Full Conference Attendance$175
Full Conference Attendance (Presenters)$125
Full Conference Attendance (Students witd Valid ID)$100

Conference Rates for LIM College Students, Faculty & Staff
Full Conference Attendance$40
Thursday Evening Opening Reception (10/20)$25
Friday ONLY Conference (10/21)$25
Saturday ONLY Conference (10/22)$25
Conference Support (Code Needed to Complete Registration)$0

A limited number of scholarships are available to help offset conference fees. Contact Nicole LaMoreaux (nicole.lamoreaux@limcollege.edu) for more information.

Monday, June 6, 2016

Looking for a Summer Job?

The Adrian G. Marcuse Library has a wealth of knowledge to assist you with your summer job search. Whether or not you are looking for a job or doing company and industry research, we have resources to help you. The first item that we recommend you look at is our Career Building Research Guide. Once you have completed that step, we recommend that you take a look at these online resources.



Job Searching:

  • Sourcing Journal Online: Global resource for news and information tailored for textile and soft goods, for people working on the supply chain side of the business.
  • Vault.com: Vault Career Intelligence provides downloadable career titles on different industries, companies, and general career topics. Research top employers, diversity rankings and explore industries and professions. Includes access to the Vault internship and job database.
Company Research: 
  • Hoover's Online: Detailed profiles of U.S. and some international companies.  Including company descriptions, lists of competitors, financial statements and annual reports.
  • Mergent Online: Detailed profiles of U.S. companies. Including company descriptions, lists of competitors, financial statements and annual reports. Provides selected information on private and international companies.
  • PrivCo: PrivCo provides financial data on major privately-held companies.
Industry Research:
  • First Research: Includes First Research reports on more than 900 Industry Segments, industry forecasts, North American regional information, geographic and country profiles.
  • Hoover's Online: Detailed profiles of U.S. and some international companies.  Including company descriptions, lists of competitors, financial statements and annual reports.
  • Mergent Intellect: Mergent Intellect is a highly flexible web-based application that features a deep collection of worldwide business information that enables companies to generate insightful business intelligence. Access private and public U.S and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more.
  • Statista: Statistics on topics in media, advertising, technology, communication, consumer goods, e-commerce, travel, tourism, transportation and logistics.  Industry, market, country and society reports.

Posted on June 6, 2016 I Blog post by Nicole LaMoreaux, M.L.S. (Reference and Instruction Librarian)


Tuesday, May 31, 2016

Summer 2016 Hours at the Adrian G. Marcuse Library

The Adrian G. Marcuse Library's summer hours start on Tuesday, May 31. 

We will be open Monday - Thursday 9am - 6pm and closed Friday - Sunday. The Ask-a-Librarian service will be available Monday - Thursday 12pm - 4pm. 


For more information, please check out the Library's website