Tuesday, September 27, 2016

Fashion Now & Then Conference Presenters' Publications

The Fashion Now & Then: Fashion as Art Conference is around the corner, it will be held at the LIM College Townhouse from Thursday October 20th until Saturday, October 22nd. There are four presenters who have books here at the Adrian G. Marcuse Library available to read or check out.

April Calahan, co-author of Fashion and The Art of Pochoir, will be this year's Friday Keynote speaker on Friday, October 21st from 10:30-11:30am.

741.672 CAL

This book displays 275 illustrations during the Golden Age in Paris including annotations and biographical descriptions of the artists shown. These illustrations are of “pochoir”, a French hand-stenciling technique issued in luxury fashion publications. This is great piece of French publication history, given the significance of this technique used by artists in the 1910s and 1920s.

Gordon Kendall, who will be presenting with Alexandra Sargent on Friday, October 21st from 2:00-3:00pm at this year's Conference, authored Fashion Brand Merchandising. 

331 KEN

This book goes over the basic concepts of how branding and merchandising go hand in hand. It covers the roles of the brand-marketer, merchandiser, retailer, designer and student. It provides the tools in order to be successful in the fashion branding process. 

Daniel James Cole and Nancy Diehl, previous presenters of the 2015 Fashion Now & Then Conference, authored The History of Modern Fashion.

391.001 COL

This book is on the connection between fashion and art in all mediums, but also fashion and pop culture. With the help of beautiful illustration from 1850 to 2010, the history of fashion is told as a story.

Ari Seth Cohen, a previous presenter of the 2011 and 2012 Fashion Now & Then Conferences, authored Advanced Style: Older and Wiser.

746.9 COH2
This is Ari Seth Cohen's follow-up to the best-selling title, Advanced Style. The title features Cohen's photographs of his favorite older ladies along with 22 short essays.

Posted on September 27, 2016 I Blog post by Joely Liriano (student worker of the LIM College Library)

Monday, September 19, 2016

“The See Now, Buy Now” Movement

In the blink of an eye, our summer vacation dissipated into nothing more than a recent memory and all students-alike got swept up into the nervous excitement of the back to school season. We all revamped our wardrobes; comparison shopped for the best deals on textbooks and mentally prepared ourselves for another intense 15 weeks of studying. However, these early weeks of September have a different meaning for us fashion students: fashion week. The start of our semester is more than just reviewing syllabi and completing introductory assignments; we are volunteering until the late hours of the night, rushing around from show to show, waiting in crowded lines in hopes of a celebrity sighting and analyzing every trend we can find in the media. This fashion week in particular, was more than just about the runway trends we observed as fashion-lovers. This fashion week, allowed us – as business students – to analyze changes in the retail market.

The most apparent and radical change being the implementation of a runway to retail strategy. “The see-now-buy-now” movement cuts out the standard 4-6 month waiting time and makes the runway looks immediately shoppable for consumers. This approach was executed (and successfully so) this past week by recognizable brand names; including, Rebecca Minkoff, Burberry, Tom Ford, Tommy Hilfiger and Ralph Lauren. Closing this time gap is predicted to have a huge impact on the entire organization of fashion weeks and the retail industry; which only proves the influence that fast-fashion and modern media platforms have had on the fashion industry in recent years.

While the innovation of these trendsetting brands has been publicly applauded by many, some critics fear for the integrity of these high-end designers and the potential downfall of their brand name. In previous occurrences, the various strategies of mass-marketing and mass-retailing that have been employed by name brand designers have been quite controversial. While these approaches could have influenced an increase in sales, many argue that these moves tarnish the credibility and name of the organization. 

This topic is thoroughly explored in Dana Thomas’s novel Deluxe: How Luxury Lost Its Luster. Published in 2007, Thomas explores in detail the idea’s of how mass accessibility can be harmful to an establishment’s brand image and can actually lead to the loss of their critical and affluent consumer base. While “runway-to-retail” seems like the strongest move in the fashion industry now, Thomas’s theory proposes that over time, these choices could be detrimental. You can pick up her at the Adrian G. Marcuse Library and analyze for yourself if the see-now buy-now movement is the best move for brands.
      Author: Dana Thomas
     Call Number: 338.47 THO

Posted on September 19, 2016 I Blog post by Danielle White (student worker of the LIM College Library)

Monday, September 12, 2016

Pop Up II

This semester, the pop up magazine display  welcomes a new assortment of contemporary fashion, culture and design magazines.  The library also welcomes back new issues of student favorites from last semester, High Snobriety and Archetype. 

PUSS PUSS and PYLOT magazines have two truly unique themes.  PUSS PUSS is a magazine for fashion, art, culture, music AND cat lovers!  Not exactly a magazine about cats, PUSS PUSS presents beautiful photography and intelligent writing and interviews with the influence and inspiration of cats throughout.  PYLOT magazine is a fashion and photography magazine.  What’s special about PYLOT is it features all analog photography (film photography) and subscribes to a strict policy of no beauty re-touching, instead celebrating the artistry and unique characteristics of the analog process. PUSS PUSS, PYLOT, High Snobriety and Archetype join GLINT, L’Officiel 1000 Models Design and Sneaker Freaker.

Take a look at these great new magazines next time you visit the Library.

Posted on September 12, 2016 I Blog post by Lauren Gavin, M.L.S. (Technical Services/Reference Librarian)

Tuesday, September 6, 2016

Store Design: The Significance of Architecture in Fashion

In the ever-growing presence of visual merchandising, retailers are beginning to understand that their brand concepts not only should be present in their merchandise. Brand concepts should be present in all aspects of the consumer experience. To carry out the idea that brands should bring you into their world, retailers have worked towards creating the idea retail oasis for their brand. Consistent with the brand’s theme, stores have now brought in architectural components that best suit the interests of their consumers. Whether it be Levi’s vintage wood interior in New York or Lanvin’s metallic deconstructed interior in Tokyo, there’s a overwhelming sense of brand wonder brought on by visual displays and layouts.

Although there is an undeniable notice in the shift of consumers who would rather purchase their products online, there are still plenty of consumers who value brand experience through shopping at brick-and-mortar locations. In addition, brands are concerned with having a reputable spot in the fashion industry, so it’s no wonder why innovative architecture is the norm in retail.

If you would like to learn more about the role that architecture plays in retail, please visit the Adrian G. Marcuse Library and check out our 725 Store Design section. This section includes a variety of industry-specific books such as the Cool Shops Series, located under the call number 725.21. One of my personal favorite happens to be Cool Shops Tokyo, although you can also find Cool Shops Milan, Barcelona, and London, to name a few. You can also find books about office and corporate layouts in that section as well. Happy reading!

Posted on September 06, 2016 I Blog post by Thomas Goonan (student worker of the LIM College Library)

Monday, August 29, 2016

Fall 2016 Hours for the Adrian G. Marcuse Library

The Adrian G. Marcuse Library's Fall 2016 hours will begin on Monday, August 29th. This fall we will be open during the following hours:

Monday - Thursday: 7:30am - 9:00pm
Friday: 8:00am - 5:00pm
Saturday: 10:00am - 4:00pm*
Sunday: Closed

We will be extending our Ask-A-Librarian service and this semester we will be offering the service during the following hours:

Monday - Thursday: 12:00pm - 4:00pm and 6:30 - 8:30pm
Friday: 12:00pm - 4:00pm
Saturday: 11:00am - 3:00pm*

We look forward to working with you all throughout the fall semester!

*Saturday hours start September 10. Please note the Library will be closed Saturday, October 22.

Wednesday, August 24, 2016

Last Chance Reading

With summer coming to an end and homework looming around the corner, why not squeeze in as much ‘fun’ reading as possible?! The Adrian G.Marcuse Library has a large fiction collection and we’ve added some great titles recently. Come check out:

Judy Blume
813.54 BLU

Emma Cline
813.6 CLI

Gemma Burgess
823.9 BUR

Jojo Moyes
823.92 MOY

Posted on August 24, 2016 I Blog post by Nicole LaMoreaux, M.L.S. (Reference and Instruction Librarian)

Tuesday, August 16, 2016

End of Summer 2016 Hours

The Adrian G. Marcuse Library will be open from August 15 - August 26, 2016 during the following hours:

Monday - Thursday: 9am - 6pm
Friday: 9am - 5pm

The Ask-A-Librarian service will be available from Monday, August 15 - Thursday, August 18 during the following hours:

Monday - Thursday: 12pm - 4pm

Please note the Library will be closed Monday, August 22, 2016 and our Ask-A-Librarian service will not be available Monday, August 22 - Friday, August 26.