Wednesday, December 4, 2013

Business Plans 101

With the spring semester around the corner, the Adrian G. Marcuse Library is prepared to assist you with your upcoming capstone and graduate projects. The library has a wide range of business 101 titles to assist you with every step of your business plans and projects.

This month’s dedicated display is all about how to start your own business. While many people might just assume that they are fashion based, we have a wide range of titles ranging in topic from special event planning to costume design.


by Yuli Ziv 
646.34 ZIV 


Fashion 2.0: Blogging Your Way to the Front Row will provide you an inside look on how to become a successful blogger. Ms. Ziv gives advice on how to brand yourself as a top blogger, build relationships with top companies, gain invitations to top industry events, work with advertisers and gain revenue through partnerships. The book is complete with exercises, resources and inspiration.

by Michael Londrigan 
381.4568 LON 


Menswear: Business to Style is the go-to book for the menswear industry. Mr. Londrigan covers a wide variety of topics ranging from the history of menswear to design and merchandising. The title also discusses the techniques and procedures that merchandisers use to attract their target customers.

by Clara Villarosa 
658.11 VIL 


Down to Business: The First 10 Steps to Entrepreneurship for Women was written by a successful female entrepreneur who wanted to share her knowledge of how to run a prosperous small business. She discusses how to come up with realistic business ideas, research the competitive market, determine how to attract your ideal customer, find the best location for your store as well as how to create a sound business plan.

by Judy Allen 
394.2068 ALL 


The Business of Event Planning: Behind the Scenes Secrets of Successful Special Events provides you with the ins and outs of creating and running a successful event planning business. This book allows you to discover how to prepare proposals as well as understand them if you are the client, how to determine fees and negotiate contracts, and how to design events for a variety of settings. You will also gain practical information such as sample letters of agreements and layouts. The book also comes with a website link to provide additional helpful materials.

by Rosemary Ingham 
792 ING 


The Costume Designer’s Handbook: A Complete Guide for Amateur and Professional Costume Designers is considered the bible to any costume designer. The book provides an in-depth look at the business of costume design. It is noted as an invaluable reference book for both aspiring costume designers and accomplished professionals.


Posted on December 4, 2013 I Blog post by Nicole LaMoreaux, M.L.S. (Daytime Librarian)