Wednesday, December 4, 2013

Business Plans 101

With the spring semester around the corner, the Adrian G. Marcuse Library is prepared to assist you with your upcoming capstone and graduate projects. The library has a wide range of business 101 titles to assist you with every step of your business plans and projects.

This month’s dedicated display is all about how to start your own business. While many people might just assume that they are fashion based, we have a wide range of titles ranging in topic from special event planning to costume design.

by Yuli Ziv 
646.34 ZIV 

Fashion 2.0: Blogging Your Way to the Front Row will provide you an inside look on how to become a successful blogger. Ms. Ziv gives advice on how to brand yourself as a top blogger, build relationships with top companies, gain invitations to top industry events, work with advertisers and gain revenue through partnerships. The book is complete with exercises, resources and inspiration.

by Michael Londrigan 
381.4568 LON 

Menswear: Business to Style is the go-to book for the menswear industry. Mr. Londrigan covers a wide variety of topics ranging from the history of menswear to design and merchandising. The title also discusses the techniques and procedures that merchandisers use to attract their target customers.

by Clara Villarosa 
658.11 VIL 

Down to Business: The First 10 Steps to Entrepreneurship for Women was written by a successful female entrepreneur who wanted to share her knowledge of how to run a prosperous small business. She discusses how to come up with realistic business ideas, research the competitive market, determine how to attract your ideal customer, find the best location for your store as well as how to create a sound business plan.

by Judy Allen 
394.2068 ALL 

The Business of Event Planning: Behind the Scenes Secrets of Successful Special Events provides you with the ins and outs of creating and running a successful event planning business. This book allows you to discover how to prepare proposals as well as understand them if you are the client, how to determine fees and negotiate contracts, and how to design events for a variety of settings. You will also gain practical information such as sample letters of agreements and layouts. The book also comes with a website link to provide additional helpful materials.

by Rosemary Ingham 
792 ING 

The Costume Designer’s Handbook: A Complete Guide for Amateur and Professional Costume Designers is considered the bible to any costume designer. The book provides an in-depth look at the business of costume design. It is noted as an invaluable reference book for both aspiring costume designers and accomplished professionals.

Posted on December 4, 2013 I Blog post by Nicole LaMoreaux, M.L.S. (Daytime Librarian)  

Monday, December 2, 2013

Japanese Fashion: Beauty Worth Discovering

In the eyes of some, fashion is surrounded by the concepts of personal style, brand prestige, popularity and price. Although many of us would like to believe that our “love” for Christian Louboutin pumps is within our own fashion taste, it is known that many who purchase footwear from this designer are doing so because they saw it on the red carpet, or because the signature red sole is extremely well known. However, in the eyes of others, fashion is a creation of a very unique genre of art. Through color use, material selection and even specific draping and cut, fashion designers of any status can express themselves and their appreciation for artistic integrity through their wearable creations. It is inspiring to see the difference between a designer who is striving to stay “on trend” and presents consumers with pieces that they are comfortable with and likely to buy as compared to a designer that is creating a performance, a presentation of aesthetics, a language and a culture through their pieces.
If you are looking to be truly inspired and visually pleased by fashion, look no further than the Japanese fashion market. With amazing combinations of classic cultural staples and materials and new-age (and even sometimes futuristic) shapes and fits, Japanese fashion has excelled far beyond what the majority of the fashion world represents today. Japenese culture, as a whole, has been known to focus more on aesthetics than what is thought of to be “style” throughout all mediums of art – painting, dance, architecture, and of course, fashion. Japanese fashion designers, such as the well-known and praised Yohji Yamamoto, Kenzo Takado and Sacai, see their creations as an expression of color, light, movement, nature and true beauty. Some of the most beautiful pieces that can be seen on the runway today or even in fashion museum archives have been created by Japanese designers and have influenced numerous famous designers across the globe (check out 2013 lines released by Prada and Jean Pierre Braganza). If you flip through the latest copy of Japanese Vogue, you will not be able to ignore the accentuated use of color, pattern and even drawn language that is present through each and every design and advertisement.

To view some amazingly beautiful, unique and aesthetically pleasing Japanese fashion designs, look no further than the LIM College library, where you can find a large array of resources of Japanese fashion!

746.92 KAW

Posted on December 02, 2013 I Blog post by Anne St. Hilaire (student worker of the LIM College Library)