Monday, July 13, 2015

Instagram & Fashion: The #MillennialSeason

Photography and visual arts has been and will always be one of the simplest forms of communication and connectivity to other people, groups, and cultures. From film to fine art, artists have used their abilities to convey ideas to large audiences that may not have been portrayed otherwise. For millenials like ourselves, social media has been at the forefront of expressing and sharing personal lifestyles with each other. No longer is a camera strapped around the neck necessary in order to take high quality photos when iPhones and Androids are taking the reign. For celebrities and civilians alike, Instagram has been the communal app for expressing new ideas and keeping everyone updated on what’s happening now.

In addition to celebrities, fashion designers have also taken storm on this new app and have created a storyboard of what goes into making fashion shows and branding happen. Instagram has allowed brands such as Balmain, Rebecca Minkoff, and Marchesa to build personal connections with consumers that would otherwise be a bit more difficult to achieve. Target markets are expanding as more people have access to what’s trending. Fashion designer labels are even trying to incorporate user input as part of their brand experience, as did Rebecca Minkoff when they asked followers to vote what look should be featured in the New York S/S 2015 fashion show.

LIM College’s newest addition, Designers on Instagram: #Fashion compiles posts from different designers across Instagram into categories such as #Inspiration and #Selfies to give readers insight as how fashion in social media is as relevant and trending as can be to everyday users like ourselves. This book can be located in the Adrian G. Marcuse Library with the call number 746.92092 CFD. Enjoy the rest of your summer and happy reading!

Posted on July 13, 2015 I Blog post by Thomas Goonan (student worker of the LIM College Library)