In the ever-growing presence of visual merchandising, retailers are beginning to understand that their brand concepts not only should be present in their merchandise. Brand concepts should be present in all aspects of the consumer experience. To carry out the idea that brands should bring you into their world, retailers have worked towards creating the idea retail oasis for their brand. Consistent with the brand’s theme, stores have now brought in architectural components that best suit the interests of their consumers. Whether it be Levi’s vintage wood interior in New York or Lanvin’s metallic deconstructed interior in Tokyo, there’s a overwhelming sense of brand wonder brought on by visual displays and layouts.
Although there is an undeniable notice in the shift of consumers who would rather purchase their products online, there are still plenty of consumers who value brand experience through shopping at brick-and-mortar locations. In addition, brands are concerned with having a reputable spot in the fashion industry, so it’s no wonder why innovative architecture is the norm in retail.
If you would like to learn more about the role that architecture plays in retail, please visit the Adrian G. Marcuse Library and check out our 725 Store Design section. This section includes a variety of industry-specific books such as the Cool Shops Series, located under the call number 725.21. One of my personal favorite happens to be Cool Shops Tokyo, although you can also find Cool Shops Milan, Barcelona, and London, to name a few. You can also find books about office and corporate layouts in that section as well. Happy reading!
Posted on September 06, 2016 I Blog post by Thomas Goonan (student worker of the LIM College Library)